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new Kotex licensing agreement announced today.
September 4, 2008
By: Karen McIntyre
Editor
Kimberly-Clark’s Kotex brand and Dot Girl First Period Products, a leading retailer of first menstrual period kits for pre-teen girls, announced today a new licensing agreement. The partnership allows the Kotex brand to offer exclusive educational content from Dot Girl on its website, as well as connect with young women by having its products featured in the Dot Girl’s First Period Kit. Dot Girl will benefit from being featured on the Kotex.com special offers page. “We are excited to be teaming up with the Kotex brand, as well as including Kotex Ultra Thin Pads with Wings and Lightdays Individually Wrapped Liners in our Kit,” said Terri Goodwin, co-owner of Dot Girl. “The addition of these products will be a significant improvement for our core customers, mothers and daughters looking to have the first period conversation, and will be a great way for this group to gain access to product coupons for purchase of Kotex brand products.” The Dot Girl’s First Period Kit, currently sold through http://www.dotgirlproducts.com, will also be featured in the Special Offers section of the Kotex.com website. Dot Girl co-owners Terri Goodwin and Kathy Pickus will be regular contributors to the Kotex.com Articles and Information page, with their first article appearing on the website in October 2008.
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